Visa Launches SecurePay Campaign in Armenia to Promote Financial Literacy and Safety of Digital Transactions

YEREVAN, March 10, 2025 — Visa, the global leader in digital payments, has launched the SecurePay campaign in Armenia to raise public awareness about secure digital payments, fraud prevention, and financial literacy.

Within the campaign, Visa has rolled out a nationwide survey to explore key payment trends in Armenia. The survey will assess Armenian consumers' digital payment habits, trust in digital transactions, and experiences with payment security. To take part in the SecurePay survey, please visit: https://forms.gle/1sDmXZ2TxhN3oq2F6.

“Our mission at Visa is not only to empower consumers with secure, seamless, and innovative payment solutions but also to equip them with the knowledge and tools necessary to navigate the digital payment landscape with confidence,” said Diana Kiguradze, Visa Regional Manager for the Caucasus. “Through the SecurePay campaign, we aim to provide valuable insights into the shopping behaviors of Armenians while reinforcing the importance of security and financial literacy in an increasingly digital world.”

As Visa remains at the forefront of secure payment technologies in Armenia, the company utilizes its position as a financial market leader to foster trust in digital transactions. The SecurePay survey will help provide a clearer picture of the challenges and growth points of the country’s payment landscape, enabling stakeholders to develop solutions that increase the adoption of cashless payments.

Survey participation is open to everyone and is completely anonymous as Visa does not collect or process any personal data.

About Visa 

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at cis.visa.com.

Media Contacts 

Mariam Gvaradze
Press Office of Visa in Georgia
Noblet Media Eastern Partnership
+99555449965
[email protected]