Visa partners with Myler Mountain Resort to boost domestic tourism in Armenia

YEREVAN, February 20 , 2024 — Visa, the global leader in digital payments, partners with Myler Mountain Resort to offer Visa cardholders issued in Armenia a unique promotion of 15% cashback on the purchase of any Ski Pass with a Visa card on the resort's official website. The offer is valid from February 1 to 29, 2024, for holders of all Visa cards issued by banks in Armenia.

While being a global company, Visa always strives to support communities where we operate and local businesses, helping them flourish,” shares Diana Kiguradze, Visa Country Manager for the Caucasus. We are happy to partner with Myler Mountain Resort to encourage local tourists to appreciate the beauty of their own country and the ease of electronic payments with Visa.”

Situated on the mountain slopes east of Mount Aragats in Armenia’s Aparan region, Myler Mountain Resort gives visitors a chance to enjoy both the breathtaking scenery and world-class hospitality. By partnering with Armenia’s beloved skiing destination, Visa supports domestic tourism in Armenia, contributing to the country’s overall economic growth. Powered by Visa’s trusted brand and customer-oriented approach, the cooperation will provide Armenians with an enhanced experience and a pleasant bonus for making fast and secure online payments, while also boosting the digital payment ecosystem in the country.

Since its inception in 2023, Myler Mountain Resort welcomed an average of 10.000 tourists weekly, both local and international, during the winter season. “Myler Mountain Resort aspires to become a premier regional destination for skiing enthusiasts”, says Tigran Harutyunyan, Founder of Myler Mountain Resort. “Our priority is to continually innovate and offer delightful experiences to our visitors, ensuring they not only enjoy exceptional skiing conditions but also a variety of entertainment options. The partnership with Visa represents an exclusive promotion for our visitors and aims to reinforce our dedication to promoting domestic tourism in Armenia.”

To participate in the promotion, you need to visit the ticket purchase section of the Myler Mountain Resort website, select a Ski Pass of your liking, and pay for it with your Visa card. Cashback will be transferred to the card used to purchase within a maximum of 10 business days after the end of the promotion.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at


Media Contacts

Mariam Gvaradze
Press Office of Visa in Georgia
Noblet Media Eastern Partnership
[email protected]